Challenges of International Apparel Brands in Penetrating China Essay

Challenges of International Apparel Brands in Penetrating China - Essay ExampleThis subject further emphasises on the study of Chinese refining and its impact on the consumers preferences. China as a growing economy is seen as the prospect for the unconnected brands to explore the country. China is said to be the land of opportunity and to analyse its true nature the paper has focused on the implication of Chinese culture and what international brands requires to be a part of the Chinese business merchandise. Why china is an classical market? How can china help international brands to consort their market share? These questions have excessively been the point of discussion in the paper. It can also be seen that China though offers opportunity, but for any inappropriate brand to expand into China would require a research on the Chinese consumers behaviour. Consumer research establish on the behavioural pattern can reconcile the international brands understand the market in a better way to implement the right strategy. A thorough research based on the abbreviation of data collection and other methods can play a significant role in reason the true nature of consumer behaviour in place setting to the Chinese culture (Hoyer & Macinnis, 2009, p. 40). Methodology Research methodology can be defined as the process of analysing, collecting and devising the required information. Methodology is an important procedure for any company wanting to market its product in a new territory (Burns & Bush, 2007, p. 6-7). Market research methodology involves the explanation of the bother and the process to find the desired solution. The cause of problem and the research methodology plan are directly proportional to each other. The research methodology has also helped in determining the objective of paper which is to analyse the Chinese market and the consumer... The paper operates mainly based on research questions which can be tell as follows Why China is an important market? How can China help international brands to extend their market share? It can also be seen that China though offers opportunity, but for any contrary brand to expand into China would require a research on the Chinese consumers behaviour. Consumer research based on the behavioural pattern can make the international brands understand the market in a better way to implement the right strategy. A thorough research based on the analysis of data collection and other methods can play a significant role in understanding the true nature of consumer behaviour in context to the Chinese culture. Chinese economy is one of the fastest growing economies in the world. Since, the advent of economic relaxation in the early 1980s the country has seen unprecedented growth. This feature of the country has made it the hotspot for the foreign brands willing to expand their business and extend their market share. Chinese culture in comparison to other cultures is different and this makes the road to success multifaceted for the global brands. Chinese consumers have strong liking for foreign brands as they hardly distinguish them as different brands but rather treat each brand as an international brand and use it to suffer their status symbol. The Chinese consumers behaviour has always been a subject of discussion. The case is the same in context to the international clothing brands expanding in China.