UK JUICERS BRAND STRATEGY

How to Make Real Snow at Home

How to Make Real Snow at Home If you want to see or play in snow, but Mother Nature wont cooperate, you can take matters into your own hands and make snow yourself. This is the homemade version of real water ice snow, just like the snow that falls from the sky. What You Need You need the same things found in nature: water and cold temperature. You turn the water into snow by dispersing it into particles small enough to freeze in the cold air. WaterPressure nozzle There is a handy snowmaking weather tool that will tell you whether you have the proper conditions for making snow. In some climates, the only way youll be able to make snow is if you chill a room indoors (or you can make fake snow), but much of the world can make real snow at least a few days out of the year. Pressure Nozzle You have several options: Pressure washer (own or rent, use a fine mist nozzle or use a nozzle specially designed for producing snow)Snow cannon (not affordable to buy, but can be rented)Garden hose with a snow attachment (makes less snow per hour than the pressure washer or snow cannon, but still fun) Note: Simply using a mister attached to a garden hose isnt likely to work unless the temperature is very cold. The mist particles may not be small enough or far enough apart to turn water into ice. Fine Mist All you need to do is spray a fine mist of water into the air so it cools down enough to freeze into water ice or snow. Theres a technique to this. Spray at Angle   Youll get much better results if you point your water spray upward at a 45-degree angle rather than straight up. The amount of air you get mixed in with the water makes a difference, so you want to maximize this. Water Cold as Possible You also want the water to be as cold as possible, so water from a cold stream will work better than, say, heated water from your home. Impurities Are Good The water from a stream or river also has the advantage of containing impurities which can act as nucleation sites to provide a surface on which snow crystals can grow. Add a Nucleating Agent Its also possible to add what is called a nucleating agent to your water which will accomplish the same purpose, essentially allowing you to produce snow at slightly warmer temperatures. The nucleating agent typically is a non-toxic polymer. Snow machines for ski resorts can use this effect to make snow even if the temperature is above freezing. If your water supply naturally contains a bit of sand, this can help you make snow at slightly warmer temperatures than if you were using pure water. You need only a few hours of cold to make a lot of snow. The snow will last longer if the temperature stays cold, but it will take a while to melt even if it warms up. Use Boiling Water If the temperature outdoors is extremely cold, its actually easier to make snow using boiling hot water than cold water. This technique works reliably only if the temperature is at least 25 degrees below zero Fahrenheit (below -32  °C). To do this, throw a pan of freshly boiled water into the air. Easy and Spectacular It seems counter-intuitive that boiling water would readily turn to snow. How does it work? Boiling water has a high vapor pressure. The water is very close to making the transition between a liquid and a gas. Throwing the boiling water into the air offers the molecules a lot of surface area exposed to freezing temperatures. The transition is easy and spectacular. Protect Hands and Face While its likely anyone performing this process would be bundled up against the extreme cold, take care to protect your hands and face from the boiling water. Sloshing a pan of boiling water onto skin by accident can cause a burn. The cold weather numbs skin, so theres an increased risk of getting a burn and not noticing it right away. Similarly, at such a cold temperature, there is a significant risk of frostbite to exposed skin.

Macroecenomics Assignment Example | Topics and Well Written Essays - 500 words

Macroecenomics - Assignment Example The graph below shows some variations in the level of exports and imports made by the UK for the period of 1993 to 1998. The same trade and production pattern is observed when it comes to France, though both import and export levels for France are lower as compared to the UK. The major products exported by France are planes, helicopters, and spacecraft and vehicle parts. The major products imported by France are rude petroleum, refined petroleum and packed medicaments. The graph below shows the variations in the levels of imports and exports produced by France between the periods of 1985 to 2005. The same case of an increase in both level of exports and imports have been experienced in USA since 1973. This is due to the general increase in the level of demand as well as the GDP, increase in the level of imports so as to sustain the industrial growth and demand. Some of the major products exported by the Unites States are cars, refined petroleum and gas turbines while imports include cars, computers and broadcasting equipments. The graph below shows the variations of the sea foods imports and exports produced by the United States between the periods of 1997 and 2007. Between the periods of the year 1975 to 2013, the United States of America have an average GDP of $ 6145.56 billion. Since then it has had an average exports products of $1769.76 billion and imports products of $117.6 billion. We have observed a lower degree in the openness of the USA with respect to the United Kingdom and France since it some peculiar commercial policies. Unlike in the UK and France, the total amount US’s GDP is contributed less by its imports and exports. This lowers its market degree of openness as compared to the others. The inflation rate between 2013 and 2014 will be given by the slope of my graph, it will be given by: (2.4-2.2)/ (3.5-3.6)=0.2/-0.1=-0.2, meaning that in this

Reduce External Costs, Improve Products and People's Lives Assignment

Reduce External Costs, Improve Products and People's Lives - Assignment Example Aircon used to consume huge electricity but was minimize by inverter technology. The technology can be used in electric stove to minimize its energy consumption. b. Standardized induction technology – induction cookers are now being introduced in the market where electromagnet to heat iron or steel cookware (Severson). It is still however a little expensive but when demand increases, the product can be produced in scale driving the cost down both in terms of unit cost and energy consumption. c. Prolong product lifecycle – simply put, product lifecycle is the lifespan of the product. Product cost can be defrayed when the product cycle is prolonged because its cost is spread over the years of its use. When these three proposals are introduced into an electric stove, the energy consumption will be significantly lowered and the product will also last longer making a lesser ecological footprint. The product cost may be increase a little but this can be easily defrayed by its lower energy cost. Severson, Kim. "Is Induction Cooking Ready to Go Mainstream?."Â  The New York Times. The New York Times, 6 Apr. 2010. Web. 2 Oct. 2014.

Individual Project Unit 5 Essay Example | Topics and Well Written Essays - 750 words

Individual Project Unit 5 - Essay Example As the business evolves, it would seem likely that a large amount of physical paperwork and electronic data begins to accumulate due to internal operations, record-keeping for items such as payroll, and simply copies of literature which is distributed to employees routinely. Further, there may also be a large amount of information stemming from marketing efforts or even graphic illustrations (depending on the nature of the company). It is no longer practical in todays business environment to have mountains of storage space available for items including bulky manual payroll slips or six-year old manuals that no longer serve a practical purpose in the evolving office environment. Having offered this, it becomes absolutely necessary to create a system of databases to store and transfer these operations-related documents. Managing the information would require the implementation of some sort of computer and software system designed around the specific needs of the business environment. For example, if the company had too many manual documents to flip through in order to find out about last years inventory-related purchase, an electronic system would accomplish this goal in a fraction of the time with a simple search through data storage. This type of search would free up the day-to-day activity schedule of each employee, giving them much more time to attend to productive business activities and boost profitability. The intranet is a popular method today of managing the internal movement of information from one employee (or division) to the next (Nickels, McHugh & McHugh, 2005). After analyzing budget requirements, if the funds were available, purchasing such software could enhance operations greatly and boost productivity. The Internet can drastically improve the business environment as it provides a broader forum to communicate to potential customers and advertise the business. Marketing professionals tend to agree that Internet marketing has shown marked

Food Additives and Unhealthiness

Food Additives and Unhealthiness What is a food additive? As stated by the U.S. Code of Federal Regulations, Title 21-Food and Drugs, Food additives includes all substances not exempted by section 201(s) of the act, the intended use of which results or may reasonably be expected to result, directly or indirectly, either in their becoming a component of food or otherwise affecting the characteristics of food. According to an article by S.E. Smith, food Additives are chemical substances added in food to enhance safety, flavor, appearance, and texture of the food. Without additives, several foods would be green and sour before they even get to the store shelves. Sugar would clump up together, mayonnaise would separate, and cotton candy would be hard as a rock. There are two types of food additives, direct and indirect. Direct Additives are those added to food intentionally, to create a desired look. Indirect additives are those that are added unintentionally while the food was being processed, packaged, stored, or howe ver it was handled. Most direct additives are listed on the food labels, since this is a general rule for manufacturers. Based on the EHSO website, there are five main reasons why food additives are used; to improve nutritional value; to maintain product consistency; to maintain its wholesomeness; provide leavening; and enhance the color and flavor. The use of food additives is one of the major issues today. It stirs confusion and concerns whether these additives being added to the foodstuff is in fact safe or dangerous. Food additives have been used for thousands of years. As there is no exact history of when and how food additives were discovered, it is assumed by researchers that additives were first used when humans have learned to preserve their crops on different harvesting times. However, the productivity of the food and achieving a desired look has been practiced for centuries, from the Egyptian to Roman times and up until today. Both groups have used food colorings, spices, and other additives to enhance the appearance and taste of their food. Historically, salt, herbs, and certain fats were used as processing aids. Salt was used to preserve hams, add flavor to the foods, and to control fermentation of vegetables and fishes. Given that there were no food inspections back in the days, food manufacturers took advantage of putting more than enough of additives in their food products and adulterating them, to deceive consumers. According to John Farley, chalks, whiting, and ashes of bones were u sed as flour in bread, and adulterations like this were commonly practiced then. Most people are not aware that food additives are in almost all the foods. They take the additives for granted. People who say they dont like chemicals in their food had better get used to it, stated Fergus Clydesdale Ph.D., A professor and head of the department of food science at the University of Massachusetts. Every food is made up of thousands of chemicals. More than 90 percent of food additives come from compounds that were originally found in nature. As more consumers demand for a more appealing and convenient food with vitamins and other nutritious ingredients that are lacking in ones body, manufacturers have developed food products that meet those demands using such chemical substances. In addition to that, companies have also produced food that lasts longer by using preservatives. However, before additives can be used in foods, manufacturers must first file a petition to the FDA for approval. The FDA regulates and goes through rigorous studies and tests to determine the amo unt of safety levels of different food additives before deciding to release it to the food industry. According to the FAIA, an association that represents UK manufacturers, without the use of food additives, the foods in the markets, restaurants, and even those cooked from home, would look and taste unusual, and the benefits that the additives have to offer would not exist. The FAIA, also known as the Food Additives and Ingredients Association, supports food additives and promotes their essentials to the public. They have concluded that having food additives and preservatives are necessary, especially in todays world where importing and exporting is becoming highly popular. As stated in their site, using additives reduces waste, and the need of farm lands, water, and energy. But, are people also aware of the downside of the chemical substances being added to their food? And how such additive can affect them if consumed too much? For centuries, and up to now, the food industry has been constantly producing chemical additives to manipulate, preserve and alter the food products. Such manipulation can have a great effect on ones body. Some consumers have concerns of whether all additives that have already been tested are actually safe or not. Even those that are approved by the FDA can be risky for those who have allergic reactions to such food because of the additives that were added in them. Many people are also concern of the side effects food additives have brought to them and their children. Common concerns include adverse reaction, ADHD, and other allergies. The people that are most affected by the use of food additives are the children, because they start consuming as infants, but human bodies were not developed to be exposed to a certain degree of chemicals and food additives. ADHD, otherwise known as Attention Deficit Hyperactivity Disorder, is one major concern for parents. According on webMD health news, there is a new study that insinuates that the use of chemical additives in the food can increase the cause of hyperactivity amongst children. Food colorings and preservatives affect a childs ability to focus and learn. A study in the UK acknowledged that artificial food colorings and other additives increases the mean level of hyperactivity in children aged 3 and 8 to 9 years. These children were divided into groups having 153 three-year-olds as one group and 144 eight to nine-year-old as the other. Both group received drinks containing sodium benzoate and artificial food colorings. These results showed an increase in overactive, im pulsive, and inattentive behavior. Monosodium glutamate is also one example that can severely affect a childs behavior. MSG is an excitotoxin, which means that it acts to over agitate the neurons of the central nervous system causing physical and psychological problems which can worsen and become permanent damages. Aside from ADHD, children and even adults can suffer from obesity as well. Even those that have been FDA approved can be a contribution to obesity. Children who ate processed foods in fast food restaurants ate at least 126 calories than on days they did not. Throughout the year, these children have gained about 13 pounds just from fast food. Sodium nitrate can be found in processed meats, as this is convenient, cheap, and can produce a lot, most fast food chains often choose this as their best choice of meat to provide to consumers. Sodium nitrate is actually dangerous, since it is believed to be the primary cause of pancreatic cancer in humans even if consumed with a moderate quantity. Manufacturers use this type of chemical substance because it turns the meat bright red, which again attracts consumers. Monosodium glutamate, again, is one of the main additives that can contribute to obesity. Up to now, scientists injects MSG on lab rats to use in diet and diabetes test studies, wher e they found out that monosodium glutamate can be a factor of obesity, but still, manufacturers use it to enhance flavor and induce consumers into liking their products. MSG is an addictive substance, causing people to eat more, thus leading to obesity. In fact, the dosage of prepackaged meals, fast foods, and other fast foods have increased each time, as the FDA has not set a limit of how much it can be added to the foods. They had asserted that it is safe to eat in any amount. The reason why MSG is added to food is because it helps the elderly eat more, as Glutamate Association stated, Studies have found that adding MSG to certain foods, such as soup and mashed potatoes, has been successful in increasing the food intake in institutionalized elderly populations. But this amino acid can agitate body organs especially the brain. Too much MSG in the brain can overexcite the neurons causing migraines and headaches as well. There are other symptoms that have been reported too; numbness, burning sensation, facial pressure or tightness, chest pain, headache, nausea, rapid heartbeat, drowsiness, weakness, and have difficulty breathing for people with asthma. Although, some might not have side effect, others can become very sick. Aside from obesity, these additives can cause other side effects as well. Another chemical additive people should be concerned about is aspartame, which has over 92 reported side effects, and one of them weight gainer. According to Janet Starr Hull, aspartame can lead to side effect and adverse reactions including; eye problems such as decreased in vision, pain in one or both eyes and blindness; ear problems such as hearing impairment; neurologic diseases like epileptic seizures, migraines, memory loss, and severe tremors; psychological ailments such as depression, insomnia, and aggression; and other serious reactions like birth defects, brain damage, death, and many more. Foods that include hydrogenated fats or oils can also contribute to ob esity. As a typical body, it is essential to have fatty acids to function normally, but a hydrogenated fat has zero essential fatty acids. It prevents the absorption of nutrients in other words its nutrient dead. So not only does it not have nutrients, it also takes away nutrients from other food. Another harmful type of fat is called trans fatty acids or TFA which is found in most processed foods. According to an article from the PR Newswire, pancreatic cancer is increased by 6700 percent due to the chemical additives that has been added during the processing of the meats. A study led by Dr. Ute Nothlings was done at the University of Hawaii having people eat a large amount of processed meats, revealed that although there is no specific evidence that sodium nitrate actually causes cancer, something in the processed meat triggers this. The chemical substances that were added during the packaging of the meat have somewhat contributed to causing cancer. There are a few studies that link processed food and pancreatic cancer together as to how sodium nitrate link up with leukemia and brain tumors in children and infants. Artificial food colors contain petroleum and other petrochemicals. According to an article on AvainWeb, the human body is not used to consuming petrochemicals due to the fact that it causes risk to the health. As the food companies want to attract consumers, manufa cturers use petrochemicals in their food products, without taking into account the health conditions it can affect on people. However, quite a few of artificial colors have been removed from stores and have also been prohibited, because it has been discovered that it can cause cancer. Even natural food color can be harmful too. Allergic reactions can still be triggered even with natural food additives. Carmine, which many people are not aware of, is made out of insects and other chemicals. It is used as a food dye in products such as juice, yogurt, ice cream, and candies. Soft drinks, flavored minerals, fruit drinks: these all contain benzene in them. Benzene is another additive that people should be alert of as this can cause nausea, rapid heart rate, and death. Based on the AvianWeb, benzene can lead to an acute myelogenous leukemia when consumed too much, which is a cancer of the blood-forming organs. Benzene can have major affect on the bone marrow and decreases red blood cells which can lead to anemia. Apart from those side effects, benzene can also affect the immune system due to excessive bleeding, which can increase a chance for infections. It is not certain, but they have also mentioned that benzene could affect fertility in men and irregular menstrual period and the decreasing in size of the ovaries for women. According to Jean Weiss, a contributor to MSN Health and Fitness, there is a few more food additives people should be aware of such as olestra, sulfite, sodium chloride, and even caffeine. Olestra is known as synthetic fat that inhibits fat from getting absorbed in ones digestive system. It can have serious side effects, as it grabs the beneficial nutrients out of the body. Useful nutrients like carotenoids, which protects the body from diseases including lung and prostate cancer, heart disease and macular degeneration. Apart from those diseases, olestra can also cause diarrhea, abdominal cramping, and other gastrointestinal problems. Sulfite is a common preservative that is used on dried fruits, bottled fruit drinks, gravies, and many more. Based on an article by Dr. Blaylock, this additive can also be harmful to ones health as it can be fatal, increase asthma symptoms for those who are asthmatics, causing damages to the nervous system, damaging ones brain or causing other brain dis eases like Alzheimers or Parkinsons. It can also cause depression, panic attacks, and anxiety. Allergies such as hives and anaphylaxis can also be triggered by being exposed to sulfites. Another additive that people are already aware of when shopping for groceries is sodium chloride. Sodium chloride is commonly known as table salt. Yes, it is used every day by almost everyone. Processed food usually contains a high level of sodium chloride, and people should really be careful. During the refining process, the 99.9 percent sodium chloride in the table salt will be lessened and the natural minerals will be stripped away and be replaced with aluminum and anti-caking agents. Consuming too much sodium chloride can affect ones kidney and adrenal glands, reduces calcium and other valuable nutrients found in the body. It can also contribute to high blood pressure, heart attack, and stroke. Caffeine, which is found naturally in coffee, tea and cocoa, can elevate the stomach-acid secretion ca using peptic ulcers. It can also affect reproduction and cause birth defects such as cleft palates, missing fingers and deformity of the skull. Caffeine can be very addicting that is why some people have a hard time stopping themselves from consuming too much sodas, coffee, and other drinks containing this additive. People who try to withdraw themselves from using caffeine will have symptoms such as headaches, drowsiness, and bad tempers. Pregnant women or those who are planning to get pregnant should avoid consuming caffeine as this can cause birth defects and miscarriage. Avoiding toxins and the chemical additives mentioned is an important step to help improve lowering the risks of diseases. Toxins may affect ones health causing minor side effects and other health conditions. Those that have immediate effects may feel headaches, might feel a change in their energy level, and may affect their mental concentration, behavior or immune response. Those with long-term effects could be at risk of cancer, cardiovascular disease, and other serious health conditions. By avoiding certain additives and by not consuming such chemical substances on a regular basis, it can help improve ones health resulting to a longer healthy life. Works Cited Blaylock, Russell. WEEKLY TIP: Sulfite Hidden Danger in Food. Newsmax Health.(May 2010). June 30, 2010. . Diseases Attributed to Food Additives. AvianWeb. AvianWeb LLC. June 30, 2010. . Environmental Health Safety Online. Advantages of Food Additives. (2006). June 28 2010. .Farley, John. Section II. Considerations On The Adulteration Of Bread And Flour. Chest of Books. June 29, 2010. .PR Newswire. Bacon, Sausage, Hot Dogs and Processed Meats Hike Cancer Risk by 6700% Due to Chemical Preservative, Says Nutritionist. Life Extension. (April 2005). June 30, 2010. .Smith, S.E. What Are Food Additives?. Wise Geek. June 28, 2010. Food Additives and Ingredients Association. The FAIA. (2010). June 28, 2010. Food Additives and Ingredients Association. Why Do We Need Food Additives. (2010). June 28, 2010. Lambert, Craig. The Way We Eat Now. Harvard Magazine. (2004). June 30, 2010. Weiss, Jean. 12 Food Additives to Avoid. Health Fitness. MSN. June 30, 2010. . Solomon H. Katz. Additives. Encyclopedia of Food Culture. Ed. Vol. 1. Gale Cengage, 2003. eNotes.com. 2006. 28 Jun, 2010 additives>.

Oedipus Rex Essay

‘Oedipus the King,’ also known as ‘Oedipus Rex’ is one of the three Greek plays about Thebes written by Sophocles. In fact the plays form a trilogy (Oedipus Rex, Oedipus Colonus and Antigone) with the same characters. The plays are sometimes referred to as the ‘Oedipus Plays’ since Oedipus is the main character. Sophocles’ genius lies in the crafting of these plays, and their characters, almost bringing them to life. Throughout the course of ‘Oedipus Rex’ he expresses the power of fate and predestination that leads the characters astray. In fact, it was the stubborn belief in superstitions and prophecies that Sophocles highlights. Both the heroes, Oedipus and Creon are popular tragic heroes of Greek mythology. Oedipus is bright and has profound intellect, but at the same time is quick to make rash decisions without much thought. Creon though is depicted as a man of reason, much more subtle, unlike the brash Oedipus. The play begins with Oedipus ruling Thebes with a firm hand. The people believe him to be their savior because Oedipus is the one who saves them from the curse of the Sphinx, a half female half lion monster, by solving her riddle. King Lauis who ruled before Oedipus had left Thebes for a while under the kingship of Creon. But King Lauis is killed. Meanwhile Creon offers his sister’s hand in marriage to anyone who could rid the city of the Sphinx by solving her riddle. It is Oedipus who is able to solve it, marries Jocosta (Creon’s sister), and gains rule of part of Thebes. From the beginning Oedipus is aware of that there is some curse on him. He learns from an oracle that he is destined to kill his father and mate with his own mother. But it is his over-bearing belief in this curse that eventually results in his fall. At the beginning of the play Oedipus is shown to have great strength of character and will, and is a man of understanding. People have a high regard for him and fear him the same. But the one weakness that lied in Oedipus was his impulsiveness. Throughout the play are numerous instances where Oedipus makes rash decisions, and is quick to jump to conclusions without much thought. His vanity leads him to kill Lauis over a mere brawl. Later when the blind prophet Tiresias warns him not to investigate the murder of Lauis, Oedipus is incensed and argues that Tiresias himself is the murderer. When the prophet reveals the truth, Oedipus is enraged, accusing the old man of corruption. He is bent on believing that Creon wants to seize power until he realizes that Creon himself chooses not to rule even thought he has the right to a third of Thebes. When Jocasta kills herself, Oedipus gouges his eyes with her broaches blinding himself in despair. And when he does learn the truth, he demands his own exile out of shame and disgust. Sophocles portrays Oedipus as a man of honor and dignity, a matter of prime importance to ancient Greeks. He was also a man of great intellect – another feature admired by them. The riddle of the Sphinx was baffling to say the least, but it was only Oedipus who could solve it. What is the creature that walks on four legs in the morning, two legs at noon, and three in the evening? † To this Oedipus replies, â€Å"Man† (who crawls on all fours as a baby, walks upright later, and needs a walking stick in old age)[1]. Oedipus, in fact was a typical hero in every sense of the word. He was short-tempered, proud, and stubborn, with unflinching dedication and loyalty. He had a strong conscience, an intelligent mind and passion to do good for his people and his city. But worst of all was his inability to see clearly. Sophocles describes this by using a theme of ‘sight and blindness’ in the play often. Oedipus can see, but remains blind to reality. In contrast, the old prophet can see clearly even though he is blind. Such themes were often a part of Greek mythology. But the theme of blindness has special importance in Oedipus Rex – at times literal, at times metaphorical. Later when Oedipus learns that Jocasta has killed herself, and when he does learn that he fulfilled the prophecy, he blinds himself out of guilt, and anger at not being able to see or think clearly. Oedipus is over-bearing in many ways, and it is his over-bearing sense of self that misleads him so easily. After blinding himself he leaves to spend the rest of his life in exile, with the aid of his daughter Antigone. Creon, Jocosta’s brother, and Oedipus’ relative and friend stands in sharp contrast to Oedipus. In Oedipus Rex Creon plays the role of a calm and controlled man with a mind that reasons. Creon is a close friend of Oedipus, but that too does not keep the headstrong Oedipus from suspecting that Creon wanted to rule Thebes. Creon though claims that he is not interested in ruling Thebes, and that Oedipus is only a king in name, since he has the right to as much of Thebes as Oedious himself. He represents a semblance of diplomacy and stability. In fact, these were the very things lacking in Oedipus. Creon also shows traits of being much more reasonable. An example is when Creon brings news from the oracle and wishes to tell it to Oedipus is person. Oedipus though is insistent that it be told in public, not keeping anything from anyone. One can see various instances where the two heroes are opposing in their approaches, and manner of dealing with situations. While Oedipus can be called childish and haughty, Creon was much more clear-headed and foresighted. But there were some things that the two heroes shared in common. Both had won the hearts of the people, were respected, and loved the city of Thebes. They were also very keen followers of the Greek gods. Since most Greek mythology was built around gods and goddesses, they played a crucial role ion determining the course of the story. In fact the theme of gods and of predestination plays a key role in Oedipus Rex. Oedipus is always wary of his curse told to him by an oracle. He seeks help from Apollo to determine the cause of the plague. Creon too follows the will of the gods. When Oedipus demands to be exiled, Creon waits for approval from the gods before taking any action. It is worth mentioning here that if Oedious Rex and Antigone are compared, one can see that both the kings accuse the old prophet Tiresias of corruption when he tells them that the gods are against them. But there is also a clear difference that follows. While Creon tries to change, and amend his wrongdoings, Oedipus remains ‘blind’ and refuses to acknowledge his mistakes. Eventually, Oedipus is left wandering blind and lonely, while he leaves his daughters in Creon’s care.

Heineken Company Essay

It’s true that Heineken, the brand that bear with it the name of its mother company, is the most popular beer today-upholding supremacy for a period spinning over a century now. In 1964, Gerard Adrian Heineken bought a brewing company called De Hooiberg thereby changing its name to Heineken, after his own name. In addition to Heineken, which account for 20% of the total sales, Heineken has 170 beer brands including Star, Ochota, Murphy, Moretti, Zywiec, Cruzcampo, Tiger, and Amstel. In the advent of civilization and industrial revolution in the world, Heineken Company experienced expansive growth in terms of products, beer brands as well as venturing into other community development activities such as sponsoring sporting events. Meanwhile, the company expanded to become global brewer with tentacles extending to every corner of the world with such branches in Western Europe, Asia Pacific, Middle East, and Africa. Their key market areas today include, but not limited to, Germany, Spain, France and Italy. Whilst the size and modus operandi of Heineken Company apparently demonstrate some kind of a monopolistic structure in the market, it is very clear that its market structure is perfect competition. Situational analysis of how Heineken has come to grow immensely over time clearly shows that Heineken Company has strictly prevailed through the waves of perfect competition only to emerge as a winner in the long run. In the present world of extreme competitive environment, Heineken Company has been denied a chance of enjoying monopolistic competition. It is a common understanding that in monopolistic competition, there is only one supplier of a particular product in the available market thereby establishing its own stringent market rules with the consumers on the receiving end. The gains and pains of such a market structure culminate into a scenario where the seller grows to a greater extent at the expense of the suffering consumers. The major weakness of Heineken was the stiff competition that they faced among other national brands in the same market. Whereas Heineken established licensing agreements with the local brewing companies which allowed them to maintain some influence in the market, such an influence remained to be very insignificant. Other breweries controlled their marketing efforts and prices thereby resulting in a real problem for Heineken in marketing its brands. Heineken’s marketing ambitions to global levels has specifically been restricted by increased globalization because other breweries have taken advantage of time and established their market bases leaving little or rather no room for any other competitor no matter how big they are. Even in some markets Heineken’s brands are only seen as drinks appropriate for classified occasions and not common drinks for daily consumption by every Tom, Harry and Dick. Consequently, their marketing objectives to become a universal beer supplier have met significant barriers thereby causing them to rely on perpetual review of marketing policies and strategies. A number of marketing strategies are clearly manifested in the way Heineken Company achieved their enormous expansion since its foundation in the nineteenth century. To start with, the extent to which innovation is applied in all the aspects of their product including packaging leaves successful marketing as the only option for the already gigantic seller. Also, they understand their consumers’ needs at various occasions, their taste, and their dislike. The marketing strategies which are carved on basis of innovation ideas generated from the understanding they have of their consumers, allows them to spread highly fine-tuned policies across the entire supply chain of their brands- right from the raw materials to the end product. Whereas economic extremists may term this as brand narcissism, its cause and effects are justified without a query to the marketing team, vividly manifested by the fact that they have sustained themselves in the market for a long duration of time. The best example is shown by the fact that Heineken has used unique yeast for a long time in their fermentation thus giving every other of their brand a special taste to the consumer. Their quality is excellent and there is no debate about that. There was a gain on the mutual fund portfolio of Heineken Company over the period of approximately one year from April, 2009 to April, 2010. In addition, whilst there was a decrease in consumption of their local beer between 2008 and 2009, there was significant increase in imported brands in the same time period. Their average decrease in beer consumption was 7 percent in that time period. It is rational to assert that Heineken has enjoyed success in beer market over a tremendously long time period. In the meantime, they have had to strengthen their marketing efforts through applying such strategies as ensuring unique taste and quality of the product, price control as well as increasing their coverage (Heineken International, 2005). However the current stiff competition in the market has kept them at an extreme edge leading to a situation where they have to look for better strategies to maintain themselves in the market.

poetryexplicationexample Essays - Poets, Articles, Poetry

poetryexplicationexample Essays - Poets, Articles, Poetry Here is an example of an explication. Below is a short poem by Robert Frost and an explication based on its content. |The Road Not Taken | |Two roads diverged in a yellow | |wood, | |And sorry I could not travel both | |And be one traveler, long I stood | |And looked down one as far as I | |could | |To where it bent in the | |undergrowth; | | | |Then took the other, as just as | |fair, | |And having perhaps the better | |claim, | |Because it was grassy and wanted | |wear; | |Though as for that the passing | |there | |1Had worn them really about the | |same, | | | |And both that morning equally lay | |In leaves no step had trodden | |black. | |Oh, I kept the first for another | |day! | |Yet knowing how way leads on to | |way, | |I doubted if I should ever come | |back. | | | |I shall be telling this with a | |sigh | |Somewhere ages and ages hence: | |Two roads diverged in a wood, and | |I | |I took the one less traveled by, | |And that has made all the | |difference. | Explication of "The Road Not Taken." The poem titled "The Road Not Taken" by Robert Frost is about a man reflecting on a choice he once made. While the outcome of this choice is not implied to be positive or negative the speaker notes that the choice in itself and the consequences of that choice have made a huge difference in the way his life has unfolded. The poem is about the importance of choices. The poem begins with the speaker regretting that he could not have been two people so he could have at some point in his life taken two roads instead of being confined to one. He looked as far as he could to see what was ahead on one of the roads he could have taken, but he was limited to seeing only as far as where it turned and disappeared in the bushes. In the second stanza he says he took the other road because it was grassy and was possibly better because it was less traveled, though not much more than the other road. The third stanza says both roads were covered in leaves that had been walked on infrequently, to the extent that the leaves covering them had not been made black from tramping feet. He also says he continued on the road he chose, and because he knew that one thing leads to another ("way leads on to way") he doubted he would ever return to this part of the road. Finally, he says he will tell the story when he is much older ("Somewhere ages and ages hence") that he had the choice of taking one road over another, and having taken the one he did made a big difference in his life. Adding to development of the theme is the element of color. It is a yellow wood, not green, which suggests the fall season when leaves turn colors. Seasons are frequently associated with periods in people's lives, such as spring for youth, and autumn for late middle age. So this is the "fall" of his life, or possibly around middle age. Therefore, he is a speaker who has had enough experiences to realize how important some decisions can be and that he must live with the consequences. The speaker also notes the leaves are not "trodden black" which would represent heavy traffic. However, the most crucial trait related to the theme is the metaphorical language where Frost compares roads to optional courses people can take in their lives. By the speaker regretting he could take only one "road," it means he does not have the chance to take several directions in life at one time to see how each will work out, since he cannot look ahead to see where each choice might lead ("undergrowth": or our inability to foretell the future), or where the next choices in each of those "roads" would also lead. He must choose one and see where it will lead and what other choices will follow on that road. One thing the speaker knows is the choice is not to be taken lightly because it could, as he realizes while he reflects, be the difference between two very different life experiences ("And that has made all the difference"). Frost's use of metaphor is effective in him presenting his theme. Even if readers did not know that "road" was being used metaphorically, they

Lee Valley Segmentation Essay Example

Lee Valley Segmentation Essay Example Lee Valley Segmentation Essay Lee Valley Segmentation Essay Background Lee Valley- - a family-owned concern which has been supplying clients of woodworking and horticulture tools since 1978. Their repute is based on three rules: 1. Customer satisfaction: Any merchandise may be returned within 3 months and no cost to the client ( for cargos within North America. they will return your return package station costs ) . 2. Integrity: Merchandise descriptions are matched with the product- - even if the merchandise is approximately made. they will give you accurate descriptions. 3. Treat the client like a friend. About one tierce of their entire gross revenues volume is in merchandises of their ain design. The huge bulk of these are Veritas ® trade name merchandises made by Veritas Tools Inc. . their fabrication arm. They have a research and development squad of 11 people and 130 more in fabrication. And. to reenforce the portion about listening to clients. they have a figure of clients gaining royalties on merchandises that they manufacture based on designs received from them ( Lee Valley ) . Aim Both woodworking and horticulture must hold a 2. 5 % addition in entire gross revenues in the following financial twelvemonth. To accomplish this end. direction has allocated a budget of $ 500. 000- exclusive of the cost of printing and get offing the catalogues. This budget is intended to fund the prospecting activities of both merchandise lines. Current Situation Analysis Since Lee Valley launched its e-Commerce site in 2000. cyberspace gross revenues have been an increasing per centum of entire gross revenues. When launched. the sitegenerated about 20 % of entire gross revenues. with phone gross revenues being 70 % and gross revenues from mail at 10 % . By 2010. Internet gross revenues have reached 70 % of entire gross revenues. which phone gross revenues at 25 % and mail at 5 % . [ movie ] Fig. 1. Percentage of entire orders generated by e-commerce from Lee Valley Tools Ltd. [ movie ] Fig. 2. Percentage of entire orders generated by e-commerce from Lee Valley Tools Ltd. Harmonizing to the pie charts illustrate above. Internet gross revenues have already dominated the entire gross revenues of Lee Valley since its e-Commerce site launched in 2000. About 70 % of the entire clients obtain their merchandises online in 2010 which means that new market cleavage and publicity which focal point on on-line shopping must be generated to suit the demands of bing clients every bit good as new clients. Customer Segmentation- - who the house will function Geographic Variables In positions of the database surveyed by Euromonitor International in 2012. Home and Garden reveals emerging markets and are turning in popularity. developed states remain. by far. the highest Spenders on horticulture merchandises. Higher degrees of urbanisation and incomes. combined with greater entree to a wider scope of goods and services in metropoliss. are cardinal factors underpinning demand. -All states with per family outgo higher than US $ 1. 000 have more than three quarters of their population. -Economic growing and urbanisation are the chief forces behind the growing in place and garden in developing states. Demographic Variables Harmonizing to the Gardening Market Research. the most popular lawn and garden activities included lawn attention ( 48 % of families ) . turning indoor houseplants ( 31 % of families ) . flower horticulture ( 30 % of families ) . and landscape gardening ( 27 % of families ) . The client profile indicated from Lee Valley shows that the norm gardening purchaser features are as follows: -Age: mean 47 -Gender: 65 % female -Income: mean household income $ 72. 017 -Education: 60 % have a college instruction -68 % are married -82 % are householders Psychographic Variables In general. horticulture partisans besides have their distinguishing life styles and personality traits. such as: -Environmental friendly -Family-oriented -Seeking freedom and relaxation -Living a simple and peaceable life -Retired. bask DIY and private clip -Focus on landscaping Behavioral Variables 1. User position Regular users are those who have their regular agenda for purchase in gardening. most of whom have their ain undertakings. Potential users are people who are meaning to entree to the market but still with different grounds of vacillation or lacking of stimulation. Ex-users are those who used to buy horticulture tools in the yesteryear or 2. Intensity of usage In the Pareto’s Law . 20 % of the clients are heavy users but the staying 80 % are merely light users. That indicates companies should emphasis on the most valuable group of clients who are come from the 20 % . It dosen’t intend the remainder parts are non-essential. Frenquency of order in footings of the clime where the clients live every bit good as the intent of purchase. 3. Innovativeness Since 2000. there has been a double-digit growing in the e-commerce sector ; statistics have shown that more than 80 % of regular online shoppers have used Internet to buy merchandises or services. while 50 % of the on-line population recorded to hold shopped online more than one time. Harmonizing to statistics from Invesp Blog. shoppers by age group is as follows: 18-30 old ages ( 54 % ) . 31-44 old ages ( 68 % ) . 45-54 old ages ( 64 % ) . 55-65 old ages ( 68 % ) . 66 old ages and up ( 48 % ) . Teenss and the immature coevals happen amusement and societal webs online. whereas older coevalss use the cyberspace as a tool for research. shopping and banking. Harmonizing to statistics researched in 2009. Generation X ( internet users ages 33-44 ) continues to take in on-line shopping. Fully 80 % of Generation X cyberspace users buy merchandises online. compared to teenage on-line users between ages of 18-32. the following second best. which constitute 71 % of online shopping sum. However. there is a diminution of cyberspace shopping between the ages 64-72. accounting to 56 % . and 47 % of online users between the age 73 and older. Global E-commerce gross revenues are turning by more than 19 % a twelvemonth and will be of about $ 1. 4 trillion by 2015. Lee Valley has a big Numberss of clients ( 70 % ) telling online. which illustrates that clients with these certain features are the cardinal portion of gardening market. Most people between 35 and 55 old ages have their ain house and garden. 68 % of them are married and they are more willing to populate a high quality of life with their households. They prefer to online shopping because it is more convenient and can salvage most of their clip every bit good as money. Equally far as I am concerned. I suggest Lee Valley to construct up collaborative relationships with transnational cyberspace corporations like eBay to widen their market size. At the same clip. cut the budget on publishing the catalogues and set it to societal media so as to pull more new clients. Meanwhile. trueness plan to go outing clients is besides indispensable. For case. garnering different suggestions from trueness clients and run into their particular demands will non merely increase the order frequence but besides better the client satisfaction. Plants Cited Datagraphics. Home and Garden. Urban Countries Spend the Most in Home and Garden. Euromonitor International. N. d. Web. 21 Sept. 2012. Khalid. How Big is E-commerce Industry. invesp Blog. Web. 21 Sept. 2012. Lee Valley. About Us. Lee Valley A ; Veritas. N. d. Web. 21 Sept. 2012. National Gardening Association. Garden Market Research. National Gardening Association. N. d. Web. 21 Sept. 2012. Pew Research Center. Generations Online in 2009. PewResearchCenter Publications. Pew Research Center. 2009. Web. 21 Sept. 2012.

Political Econ Essay Example | Topics and Well Written Essays - 750 words

Political Econ - Essay Example The government debt to GDP ratio also stood at 27.7 percent in 2014. It is also worth noting that the Australian economy is heavily reliant on natural resources thus less vulnerable. The other country in the top ten is Canada. According to Blaine, the Canadian economy is a mirror of the United States of America economy since it has a very big automotive sector (3). Over the last couple of years, there has been exponential growth of technology companies in Vancouver and Toronto. It remains the largest supplier to the US exporting oil, natural gas, hydroelectric power and uranium. About three quarter of Canada’s exports end up in the US. In 2008-2009, its automotive industry was hit very badly by the economic slump. The Canadian banks and the oil sector were able to weather the storm. The recent upsurge in oil prices and other exports have boosted the economy thus giving it a very good credit rating. The third nation is Denmark. The country’s finances are in solid shape even after the 2008-2009 recession as well as the Eurozone crisis. It has an AAA rating with the government debt being 59 percent of the GDP. Some of the nation’s strengths include the vibrant maritime sector and the stable pharmaceutical industry. Blaine points out that unemployment rates still remain high at 6.6 percent (par 4). Denmark is followed closely by Finland. Finland became an economic powerhouse in the 1990s due to the rapid telecommunication and technology growth. Nokia contributed to about 23 percent of the corporate taxes paid between 1998 and 2007. The Eurozone crisis did hurt the economy very much. In addition to this, the decline of Nokia has had a very detrimental effect on Finland’s economy. It has an unemployment rate of 8.0 percent. The fifth nation is Germany which experienced a GDP growth of 0.9 percent in 2012. The last few years have not been easy for the country due to the struggles of the Eurozone

Mobile telephone networks Assignment Example | Topics and Well Written Essays - 1000 words

Mobile telephone networks - Assignment Example 2 Advantages of Communication Networks for Students The cell phone is a conventional way of communication and precisely efficient for student to participate in after school activities. The lectures and classes sometimes consume more time as expected. Students can inform their parents for being late. However parents can also call anytime to their children. 2.1 Safety For security purposes, cell phones play a vital role to ensure student safety. However if the crime rates are extremely low, there is still a slight danger and complete safety is not assured. There may be other causes which may need urgent attention. For example there may be emergency situations, health problems which may need immediate communication. Mobile phone is the only source of communication for students to communicate directly to their guardians and colleagues. 2.2 Long Distance Communication There are some students who come to study from places which are usually far away. Their relatives and families reside on l ocations which are too far. Cell phones again play a vital role and become the only source of immediate communication with the love ones, parents and family members. Parents are worried for their children because they are far away and needs to be kept in touch at all times. Parental communication keeps the parents and guardians updated about their student welfare. Constant communication makes the parents feel more secure and satisfied. 3 Disadvantages of Mobile Networks for Students There are also several disadvantages of using cell phones as a student. The misuse of cell phones during lectures or in classes certainly is not helpful for the student to concentrate on the lecture. If the cell phone is not set to ‘silent mode’, an SMS or a call can disturb the whole class. Even the cell phone on ‘Silent Mode’ can disturb the students due to the vibration voice. In the examinations, students can cheat with the help of cell phones. The radio frequency radiation can cause harm to the health in some ways. If the cell phone turns off, parents and relatives become worried and think negatively. 4 Network Comparison Student packages are always designed to cater the requirements of student by providing low cost tariffs. In the UK there are total 7 mobile network operators. Each company is providing different tariffs for student packages. The student packages are designed to provide cheap services which are most widely used in the country. For example, Mobile Internet connectivity, chatting and texting, these are the most common of the lot. The recommendation for selecting any one service cannot be made. As there are different networks providing different facilities and features. Students can select networks according to their requirements. The comparison of the rates and ‘Pay as you go’ services offered illustrated below (, Compare network deals). 4